Provide clients with print and digital design & marketing services while managing all aspects of the creative process from initial concept to final production. We also specialize in the creation of custom invitations and favors for all occasions.
Clients Include:
Supervise a team of designers, copywriters, photographers and web developers in the conceptualization and design of print and digital media for clients in the healthcare field.
Spearhead the rebrand of Meadowlands Hospital Medical Center to Hudson Regional Hospital.
Consult with clients to ensure all marketing needs are met.
Grow the companies revenue by acquiring new clients and expanding into new industries.
Establish an internal review process to ensure a cohesive workflow amongst all team members.
Lead photographers, freelancers and copywriters in the development of 360° marketing campaigns for key product launches through packaging, websites, social media, photography and television.
Responsible for the branding and 360° marketing campaign for Copper Chef, the companies most successful line of products, which was voted by consumers as the 2018 “Product of the Year” bestowed by Product of the Year USA.
Redesigned the corporate website, creating a more user-friendly experience.
Designed responsive e-commerce sites for weekly media tests.
Established brand guidelines to be used amongst all print and digital marketing materials.
Collaborated with marketing, PR, engineering, copywriters and sales teams to ensure the integrity of the brand was consistent amongst all product, print, digital and social marketing channels for new and existing products.
Created in-store displays and signage for retailers such as Walmart, Target, Bed Bath & Beyond, Costco, and Sam’s Club to showcase new products.
Elevated the quality of the photo content by art directing photo shoots for print, online and social media, while overseeing photographers, model castings, stylists, shot lists, props and set designs.
Advanced the company’s marketing strategies through the development of weekly e-commerce and email
marketing campaigns for capezio.com and all social media outlets.
Liaised with internal and external e-commerce teams to prepare for new website launch.
Collaborated with in-house creative team and all international marketing teams to develop a new global brand guideline and marketing strategy for print, digital and social media.
Created new packaging, hang tags, shopping bags, ads and annual catalogs encompassing the
new look and feel of the brand.
Worked on set with in-house photographer to ensure images met new brand guide standards.
Retouched images for print and online use as well as implemented naming conventions while
maintaining image archives.
Designed weekly email blasts promoting sales, products, and new store locations.
Created visually appealing in-store signage and marketing collateral engaging the consumer
and driving sales.
Conceptualized and rendered in-store signage, displays and ad materials for Toys“R”Us and
Babies“R”Us retail stores.
Worked closely with art directors and project coordinators in the creation of in store displays, ads, and FSI’s for major brands including Tylenol, Zyrtec, Motrin, Monistat and Listerine.
Ensured proper usage of branding guidelines throughout the design process.
Sole designer for all print, packaging, marketing, signage, display and sales related materials for
Emerson Radio Corp. and licensees Mattel™ and Nickelodeon™.
Collaborated with Hong Kong, marketing, sales, product development, Mattel™, Nickelodeon™,
photographers, printers and exhibit houses to meet deadlines, budgets and final approvals on all artwork
projects from initial concept to final production.
Complete redesign of the home appliance packaging line.
Developed a design language and template that increased the quality of production for all new packaging.
Implemented new design themes yearly for all trade shows, which attract potential buyers, salespersons, and
media to our booth thus boosting company exposure and sales.